About


Melissa L. Hickman

Owner & Lead Designer

As graphic artist and owner, Melissa Hickman has proven herself in the world of design. After a stint in television at the age of 17, Melissa fell in love with the media industry and pursued a degree in Mass Communications at Winona State University. She spent the next several years in radio, internet radio, and internet marketing. But it wasn't until after working as Production & Editorial Manager at the Southeast's leading bridal magazine, Carolina Bride, where she found her passion in graphic design!

In 2007, Melissa and her husband put all their belongings in storage, loaded up backpacks with a few clothes, a camera and journals and traveled around the world for 7 months, visiting 17 countries throughout Central and South America, Austral-Asia, Africa, Europe and Scandinavia.  She fell in love with the textures, ideas and colors of different nations and has since incorporated those into her designs. Upon returning to the U.S., she launched Shadeflower Designs.

Melissa is well-versed in designing for a variety of businesses and non-profits, and seems to have an intuitive sense of understanding her clients' needs. She has designed for a variety of industries including: bridal, photography, healthcare, music & dance, sports, roofing & renovations, bars & restaurants, legal, and self-publishing.

When Melissa isn't working, she can most often be found chasing around her children, ages 2-1/2  and 5, sketching, gardening organic herbs and veggies, haunting local coffee shops and bookstores, reading, photography, playing word games, and messing around on anything Mac. She describes herself as creative, personable, funny and a little geeky.

Oh, and if you're wondering where the name Shadeflower (ahem) stems from... here's Melissa's explanation: "When I was little, my mother would most often find me in the shade of a maple tree instead of playing in the sun with the other kids. I’d busy myself with an art project, a book or a journal. She would always chuckle and call me her little 'Shadeflower.' I have since come to enjoy the sun, but find myself in the shade when I need creativity to blossom."

And yes, her mom still calls her Shadeflower and continues to be Melissa's greatest cheerleader.